Phantom Brews? Secret Breweries?

I had a chance to try Gila Monster Amber Lager today through a friend of mine. He got the samples through "special means" because this particular beer is a rare find in Michigan. I had never heard of this beer before, nor it's brewery, which claims to be Steinhaus Brewing Company. I say claims to be because when I searched for more information on the brewers, very little was found. On the label, it lists the Steinhaus location to be New Ulm, Minnesota. Yet the only brewery located in New Ulm is actually August Schell Brewing Company! Mystery of Mysteries....

Further inspection on the internet yields no claims by August Schell to have anything to do with Gila Monster.There are even claims that this phantom brew is actually made in California! So I ask any readers in Cali or the land of 10,000 lakes to help us solve this mystery. Any or all information will be rewarded with.... something. Possibly just a thank you and shout out.

In other news, I understand that Coors Brewing might be sealing in that "Appalachian" flavor soon. Since distribution is tough when you ship cold from the Rockies, a contact has recently let me know that things are in the works for a West Virginia facility. Of course, I never back up baseless rumors with plain old boring fact and Coors has made no formal announcements, so take it with a grain of salt. It's definitely something to ponder!